As a charity, an effective way to reach your supporters is by having a strong social media presence.
By having a social media presence, you are not only able to connect with a larger audience, but you are able to show a personal side to your organisation.
In this blog, we outline the top five reasons why you should have a social media presence as a charity. Carry on reading to find out more…
Reach A Wider Range Of Supporters
Social media platforms have the ability to reach thousands of people instantly. By having a social media presence, you have the potential to expand your charity’s awareness and connect with people across the globe.
Sharing your charity’s journey with thousands of people will inspire and provide an insight into the purpose of your organisation.
Different platforms offer the chance to reach a range of demographics, from the slightly older users on Facebook to the younger generation on TikTok.
Don’t limit your charity’s chance to connect with a wider audience, use social media today.
Show A Personal Side To Your Charity
By using social media, it provides your charity with the opportunity to show a personal side.
A great way to connect with your audience on a deeper level is by showing the faces behind the charity. This will help familiarise your supporters with your charity and form that deeper understanding and connection.
Showing your face isn’t the only way to share a personal side. Social media also works as a great way to share behind the scenes snapshots of what your charity is up to.
This could be:
- Behind the scenes at a charity fundraising event.
- Working from home snippets.
- A day in the life of volunteering at your charity.
Let your creativity shine and come across as more personable instantly.
More Than Just A Charity, A Community
Social media poses as the best place to create that community spirit, virtually.
With various events currently moving online, it shows that charities can thrive by having a social presence.
A great tip is to have a Facebook group. This is a great way to start conversations with your supporters, have a discussion about particular topics and enable your audience to ask each other questions.
Another tip is to have your finger on the pulse with comments, this will show your audience that you are actively engaged and are always there. When your supporters see you engaging with comments, more people will be inclined to comment in the future.
Not only this but you should also share user-generated content (UGC) created by your followers, you can create a dedicated Instagram Story Highlight to store all this content.
Engage with your community today.
Keep Your Supporters In The Loop
Social media is a great way to show that you are constantly active.
You can use various platforms as a premise for showcasing what your charity has achieved, for example, how many people you have helped over the past month.
It is also important to advertise what your charity has planned, whether this is fundraisers or a particular campaign. By showing that you are constantly coming up with innovative ideas and ways to help those in need, you will not only catch your audience’s attention but motivate others to take part.
Posts with statistics are a great way to stop people’s thumbs scrolling. More often, posts with large fonts and gripping statistics will catch peoples attention than a basic still photo.
A Real-Time Presence
There are constantly new features and tools being added to social media platforms that enable you to have a real-time presence.
With the evolution of audio rooms in the past year, to features such as going ‘Live’ you have the chance to immediately connect with your audience.
We recommend using features such as Instagram Live and Stories to share updates on what your charity is up to or host a Q&A session for your followers to get to know you better.
Using these new features will not only rank you higher in the Instagram algorithm but will also provide new ways for your audience to engage with your charity.
Are you a charity looking to have a social media presence? Then contact us today.