All too often, we hear from brands who know the importance of TikTok within their social media strategy but feel unsure about how relevant the platform is to their target audience…

“My manager is convinced that we need to get creating video content for TikTok but I just don’t think that it’s a worthwhile investment.”

“Is it all just dances? There’s no way our team will be down for dancing.”

“With it being such a popular global platform, how would we be able to actually reach our target audience?”

The great news is that TikTok has just introduced Audience Insights, available globally as part of its Ads Manager. The platform announced that with Audience Insights, you can:

• Explore TikTok user interests, behaviours and demographics to maximise advertising results and find new ways to scale.
• Discover aggregate audience information through easy-to-use filter settings – all before you’ve even created a campaign.
• Strengthen your audience planning workflow with quantitative and qualitative data to bring your audience persona to life.

Let’s take a  look at what this functionality means for the user. 

Making the Most Of Hashtags

TikTok’s Audience Insights enables you to harness the power of hashtags when planning your campaign.

A new range of filters makes it simple to learn more about your audience before you hit the content creation stage.

For example, you’re able to discover the top 10 interest hashtags your audience is interested in.

Once you’ve established which hashtags are most relevant to your audience, you’ll be able to confidently incorporate them into your campaigns.

Understanding Audience Interests

Whether you know your audience or are just starting to get an idea, these new Audience Insights are invaluable.

A combination of qualitative and quantitative data offers a vital overview of audiences.

The feature goes beyond basic insights and can actually help you to discover a whole world of new audiences.

When exploring your audience through the Ads Manager, you’ll be informed of interest categories that align with your target audience.

This means that you’re able to trial adverts across content and channels that would never have sprung to mind previously.

Improved Filter Settings

The Ads Manager filter settings have been specially designed to make reaching your audience as simple as possible. 

The accessibility of what used to be considered quite difficult to access information on behaviours, interests, and demographics through the feature is seriously impressive.

You can select target audiences based on their interests, age, gender, interactions with hashtags, interactions with creators, interactions with hashtags, and even device types.

We’re really impressed with TikTok’s ever-evolving functionality for business users and would love to hear what you think about the new Audience Insights feature.