The Challenge

Form an in-depth behavioural understanding of young social media users in the 13-16 demographic for a specialist branch of the world’s leading DJ equipment brand.

The Solution

By implementing our revolutionary social listening techniques, we were able to form a definitive profile of Pioneer’s chosen target market. 

Once this picture was formed, we were able to create and advise on the exact kind of content and messaging this demographic interacted with most when online.

The Result

This priceless insight enabled the creation of high-impact, cost-efficient specialist campaigns that engaged music students and parents across the UK.