Why You Should Be Incorporating AR Into Your Marketing Strategy

As a result of lockdown, we are currently in a world dominated by all things virtual. Social media usage has seen a large increase, with a number of game-changing features gaining a lot more attention.

A feature that has been particularly popular amid lockdown is AR filters.

AR filters include special effects which are brought to you virtually through your camera, for example, your living room can be converted into a disco or your garden transformed into Jurassic Park.

Popular 2016 app Pokémon Go was one of the first to implement AR filters, allowing users to bring their favourite Pokémon into the real world. This app has seen massive success since then, today boasting over 100 million downloads on the Play store.

These filters have seen a big increase in use since lockdown began, with Snapchat reporting that over 75% of its users have been utilising the tool to keep themselves entertained and communicate with friends.

We have compiled together a list of four reasons why your brand should be using AR in its current social strategy.

1. They are great way to reach and engage with your audience

AR filters are a fun way for users to interact with each other, which allows them to stay two metres apart. They also provide brands with an eye-catching tool to increase overall awareness.  

Through users sharing branded AR filters, the company remains at the forefront of the consumer’s mind and therefore makes the individual more likely to engage with the brand in the future, whether this is on social media or via its product/service offering.

2. AR filters are a great way to showcase your product/service offering

Some brands have started to use AR as a chance to show off products to target audiences.

This tool is particularly useful for companies who are looking to receive feedback about current or future products.

It’s also very beneficial in the current climate as we are unable to physically visit stores due to active restrictions.

But, as the world becomes evermore digital and more shops move to online platforms, will we see an increase in virtual showrooms?

3. Entertainment

We have been in lockdown for a number of weeks now, leaving many of us wondering what we have left to keep us entertained.

AR filters can provide users with some light-hearted entertainment that can be shared with family and friends.

Many individuals have taken to social media to use these fun tools as a slight relief from the current pandemic, posting their amusement via Instagram stories for others to also enjoy.

4. They make your brand appear innovative

AR filters are considered rather innovative and make your brand appear quite technically advanced.

However, these filters are not actually too difficult to create. The Snapchat Lens Studio is a great application to create the perfect design for your brand and is definitely worth exploring.

Many brands are already using AR filters as part of their social strategy. If you are interested in learning how you can use them as part of your own strategy then enquire today.