Behind every great company, is an even greater team.

But in a world where transparency is key, and trust with brands is at an all-time low, we must start to bring employees into our social media strategies.

This variety of content will generate more reach, response and also be seen as more authentic and has the potential to inspire action.

Think about it like this. Are you more likely to stop and read posts from a Brand, or from someone who works for that company?

Check out the infographic below to find out how using employees in your social strategy can help your online presence and lead to future conversions.