Leading Brands And Their Social Activity. Spotlight Focus: NYX Professional Makeup

Leading Brands And Their Social Activity. Spotlight Focus: NYX Professional Makeup

This week we put a brand many are familiar with in the Spotlight: NYX Professional Makeup

It was back in 1999 when the company was founded in Los Angeles by Toni Ko and since then, it has expanded its product offering and created online channels which are thriving at a rapid pace.

An interesting fact for our readers is that the brand was named after Nyx, the Greek goddess of the night.

So, how can an organisation like NYX Professional Makeup reach thousands of people daily? 

In the following blog we explore what makes NYX so successful on social media and reveal its most-loved features.  

Highlighting Its Core Value

As people are becoming more savvy with who they choose to purchase from, it is more important than ever for brands to state its core values and promises.

NYX Professional Makeup is certified and acknowledged by PETA as a cruelty-free brand, and it offers a wide range of vegan-friendly products.

As stated on its bio: ‘Always cruelty-free’ (pictured below)..

This benefit is acknowledged by many and is a key reason as to why it gets so much praise online.

Through its hashtag #crueltyfreebeauty, people from around the globe can discover NYX Professional Makeup for this important offering.

Image credit: Instagram @nyxcosmetics

Tutorials That Educate And Entertain

Social media is a place people rely on to be educated and entertained. 

NYX Professional Makeup has acknowledged this need and regularly posts tutorials on how to use specific products. 

It showcases what the item can do and convinces people to make the purchase, but most importantly shows consumers how to use it and the difference it can make.

Through the power of makeup it provides inspiration and sparks originality to its users. 

Makeup is a tool designed to be creative and used to express yourself. 

It is evident that the company tunes into this desire wholeheartedly.

Image credit: Instagram @nyxcosmetics
Image credit: Instagram @nyxcosmetics

The Power Of Stories 

NYX Professional Makeup utilises stories in an effective way.

Stories are an effective tool which can be used to persuade through memorable facts and statistics. 

What do people want to know before they purchase a product?

Consumers want to know the difference it will make to their life, the benefits and most importantly, what other people think.

Below shows examples of how the brand answers all of these questions through this social media feature.

It lists the benefits of what a product does, showcases the percentage of satisfaction and highlights statistics which prove that the product creates results. 

Are you convinced yet? We thought so.

Image credit: Instagram @nyxcosmetics
Image credit: Instagram @nyxcosmetics
Image credit: Instagram @nyxcosmetics

Swatch Heaven

When it comes to makeup, there is nothing more satisfying than sampling a swipe of a product on your hand. 

Consumers want to see the full effect of how pigmented a product is and its true colour.

Through these swatches, consumers are in awe. This is a great way for potential customers to see products in all their glory and be drawn into the eye-catching array of hues.

Social media is a great way to showcase these simple yet effective satisfying videos and is just one of the reasons this makeup brand has excelled online.

Image credit: Instagram @nyxcosmetics
Image credit: Instagram @nyxcosmetics

What do you love about NYX Professional Makeup’s social media?