Instagram has announced a new series of live-stream shopping broadcasts ahead of Christmas, just like modern teleshopping. With Live Shopping on Instagram, you can showcase your products, interact with your followers and collaborate with other brands and creators.
These live-streams will include exclusive product launches and influencer recommendations to encourage purchases, starting last week. This new service is available for any Instagram Business accounts that have Checkout capabilities. These live, interactive demos or tutorials create a space capable of high user engagement, and great opportunities to cross-promote with other brands and creators.
Instagram will also host a weekly lineup of ‘Guest Edit’ collections from influencers and launch new Gift Guides by price category on the Shop tab.
Users could even have special guests host Live Shopping events featuring curated collections of their favourite products and offer special VIP rates to other brand’s fans.
Instagram is also offering 20% off first purchases in the app, as well as free shipping on eligible purchases, all to increase sales. Let us know your thoughts on this in the comments on our post on Instagram or Facebook.