Instagram Story Highlights has become one of the easiest ways to create visual content, tell a captivating story and boost follower engagement.
Designed to complement your already existing content marketing strategy, they’re a great way to capture your audience’s attention and influence further engagement with your account.
Since its launch, Instagram has brought further value to its Stories feature, by enabling users to move, what once were vanishing content onto their Instagram profile, through their ‘Highlights’ section.
The question is how do we leverage this power, ensuring profile viewers click and view your Story Highlights?
Within this blog we outline our top four strategic methods of securing those all important Story Highlight views.
1. Organised Structure
The cover image of your Instagram Story Highlights display to your audience what you have to offer.
Organising stories within clear albums makes it easier for viewers to find the content they are interested in.
Disorganised Story Highlights don’t entice engagement so make sure you select a certain organisational structure and stick to it.
Some example structures include:
- Content Type: Separate out your Stories into different types of content. For example, podcasts, blogs and videos. This ensures viewers have easy access to certain channels.
- Topic Type: Organise your Stories into particular topics, enabling your audience to find out answers to specific questions.
- Events: If you run multiple events, it’s useful to organise Highlights by the event name or date.
2. Customised Highlight Covers
Instagram Highlight covers are essential in securing those all-important clicks.
Covers are made up of both the image and the name, simultaneously working to attract your audience’s attention.
We recommend you create customised graphics for your Story Highlights in order to refine your profile’s appearance, whilst matching these to your profile’s aesthetic.
Don’t be afraid to get creative.
3. Add Visual Cues
Wanting to communicate more information about what your Highlight categories mean to your viewers?
Try switching graphics for text and use emojis in place of names. Customised images have more room in them for words, meaning you can fit more letters than in the cover name.
This tactic can also work to help increase engagement as emojis have exceptional power in marketingas they make Highlights more relatable and eye-catching.
4. Create A Human Connection
Having a smiling face as your highlight cover can bring value and character to your page.
By using a photograph of yourself, your ambassadors or your characters you create a personal and friendly appearance that encourages users to tap the Highlight and reveal what’s underneath.
Instagram posts that display real faces receive more likes and comments than those that don’t.
So, what are you waiting for? Showcase real faces and harness the power of increased engagement.
Want to read more? Head over to our recent blog.