Google To Add New Video Campaign Options, Including Home Screen Ads on YouTube

Google is providing new options to help marketers better manage their video ad campaigns, and reach customers where they’re most active.

The first feature to be added sees TrueView ads in the YouTube Home feed, described as a “tremendous opportunity for any advertiser looking to drive more, high-value conversions”.

YouTube home feed ads

This follows a similar feature for TV-connected YouTube users, on the main screen (seen below).

YouTube masthead ads for TV

In addition to these new YouTube ad formats, Google his adding ‘Video Reach Campaigns’, which will enable brands to upload a range of video assets and have Google’s systems determine their placement.

As explained by Google:

“Rather than managing separate campaigns for 6-second bumper ads, skippable in-stream ads, and non-skippable in-stream ads, now you can upload multiple video creatives into a single campaign. From there, Google’s machine learning will automatically serve the most efficient combination of these formats to help you reach your audience at scale.”