Facebook Announces New Brand Identity

Facebook started as a single app and 15 years later, they offer a suite of products that help people connect to their friends and family, find communities and grow businesses.

Now they’re updating their company branding to be clearer about the products that come from Facebook.

They’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.

The new branding is designed for clarity and capitalisation to create a visual distinction between the company and the app.

Users should know which companies make each product. Their main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra. These apps and technologies have shared infrastructure for years and the teams behind them frequently work together.

They started being clearer about the products and services that are part of Facebook years ago, adding a company endorsement to products like Oculus, Workplace and Portal. In June they started including “from Facebook” within all our apps. Over the coming weeks, we will start using the new brand within our products and marketing materials, including a new company website.

From Facebook IG Settings

This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences.