Facebook Publishes Best Practice Guide Covering Audience Engagement During Covid-19 Pandemic

Facebook has published a new 64-page guide providing best practice tips for brands and organisations to maintain their connections with their audiences. 

Set to inspire, educate and entertain, the document will become the go-to guide for smaller businesses or those who need a social media refresher.  

The guide, covering activity across Facebook and Instagram, provides specific pointers on tools to help people, inspire action and offers working from home advice. 

There’s also a refresh on the basics and the types of content that are likely to best serve your community during the lockdowns. Plus pointers on what to consider when going live, in stories ideas and how to deliver top-quality material. 

These unprecedented times have opened the doors to a wave of creative means for educating and entertaining communities and transforming activities into virtual experiences. 

And as we all know, it has never been more important for businesses to stay connected with their audiences. 

Here are Facebook’s key notes on what to keep in mind when communicating at this time.

  1. Take care: 

Now is the time to focus on health and safety for you and your loved ones. 

  1. Share good values: 

Stay positive and inspire your community with honesty and authenticity. 

  1. Give back: 

Encourage those who have the means to donate to charities that are responding to the coronavirus and people who are directly affected. 

  1. Get creative:

Consider any wild ideas you’ve had in the past that you’ve never brought to life. Tap into your creativity and try out big ideas that could help people. 

If your business is looking for new ways to maximise use of its social accounts, or if you simply want to make fresh notes on how to use key elements – download the guide here.

Even if you’re confident that you’re utilising all tools and functions to best effect, there are some great notes to consider.