As social media becomes more and more popular, marketers are being given more and more options to not only reach their own audience but also to track what their competitors are doing as well.
This is set to become a huge benefit of digital marketing and if you’re not monitoring what your competitors are doing, you’re missing out on a major opportunity.
The new tool comes from PixelMe And this new tool from the team at PixelMe and will be particularly useful in helping brands to stay on their A-game.
The tool utilizes Facebooks Ad Library, that was rolled out across all pages earlier on this year. The tool will send an alter to you whenever a competitor launches a new Facebook campaign, which will allow to stay up to date with offers and processes that they’re using.
Firstly, you will need to add the URL of the Facebook Page that you want to track, that the tool will then search for.
Then, you can connect to the Facebook Ad Library listing for that page, which will enable you to look at all of their previous ads.
When you tap on ‘Alert Me’, you will be able to enter your email address to enable alerts. These will be prompted by any new addition to the Page’s Ad Library listing.