Support multinational seasonal global delivery campaigns for eBay, the world’s most recognised online marketplace, while increasing engagement among potential customers.
The Challenge
The Solution
By closely monitoring the social behaviours and browsing routines of both new and existing eBay customers, we were able to craft a carefully considered strategy that featured a combination of organic and paid content, all geared towards boosting engagement and global delivery bookings.
Guided by our state-of-the-art social listening techniques and tools, every single piece of content we produced served a specific purpose in the customer journey, ensuring maximum impact and ROI.
The Result
A content engagement increase of 62% paired with a 37% hike in bookings offered clear proof that our tailored content strategy was a hit with eBay customers.
