Instagram Ad Product Tags: All You Need To Know About The New Feature
Over the past few years, Instagram has focused on making shopping simple, easy and super quick for users on its platform.
And with the addition of product tags on imagery, it has meant that consumers can now shop at the tap of a finger.
The platform has now gone one step further and recently welcomed this tool on its ads.
In this article we outline what product tags are, what this will mean for marketers and brands and the future for e-commerce:
What Are Product Tags?
Instagram product tags are available to all business accounts on the platform.
This feature allows brands to tag products in posts and link to websites, as well as relevant pages so users can make a purchase with just a few taps.
By simply clicking on an image with product tags on, it shows users the name and price of the item. Consumers can then head over to the brand’s website to complete the purchase.
Why Are Product Tags So Effective?
The idea is that if a consumer sees something of interest, the act of going through with the purchase can be done straight from the source.
However, some may use this feature just to gauge the price of a product.
Given the current global pandemic, more consumers are shopping online. Infact 29% of consumers say they shop online more than in person*.
With tools such as product tags on ads, this statistic is likely to increase dramatically.
The Impact Of Product Tags on Ads
Ads are an effective way to target specific audiences depending on what your brand’s product is.
With product tags, the accessibility of going through with a purchase may change the future for online shopping.
Ads are designed to draw consumers in and show them items suited to their interests. Therefore, the likelihood of customers showing interest is greater than if random ads were shown to the wrong demographic.
Before product tags, if a consumer saw an ad they were interested in, the act of going through with the purchase may have been deemed as too much effort. But now, the purchase can be made easily, quickly and efficiently.
The Future For E-commerce
So, what does this all mean for e-commerce?
Shopping behaviour is going to change drastically, both online and offline.
With the ease of directly being guided to a website and product page to complete a purchase, the percentage of people opting to buy online vs offline will increase immensely.
Users will get used to this quick and simple process of ordering products and expect other platforms like Twitter, to integrate this option into its tools also.
Whilst product tags might help e-commerce out, high-street shops might start to suffer…
Do you click on product tags and pursue the purchase?
Sources:
*https://econsultancy.com/stats-roundup-coronavirus-impact-on-marketing-ecommerce-advertising/