Last week, Facebook published a brand new guide created with the aim of helping marketers to reach audiences in the UK of the Summer period. It includes a range of ideas and tips on behavioral shifts as well as usage patterns that have become more aligned with the Summer months.

Although the guide is purely focused on the UK, we can be fairly certain that these trends will continue across many other countries who are also experienced increased temperature and venturing outside.

Brands can use the guide to help with their campaigns and initiatives and will have a much better chance of boosting brand appeal and awareness whilst connecting with consumers

Facebook combined all their findings into this handy infographic which you can check out below.