With just under 3.2 billion people on social media, you’d be crazy to not include social in your marketing strategy. Even more so if you’re within the hospitality industry.

We are now in the ‘Instagram era’. An obsession with visuals, aesthetics and inspiring surroundings. And whilst social media might not be at the very top of your list of things to do, it’s something you definitely need to invest it.

We know that social can be complicated, so we’ve simplified the process and identified four key areas that you need to focus on to improve your social presence.

Customer Service

Customers are becoming much less likely to ring or email you to inquire about a booking or make a special request. Instead, they are more likely to send you a direct message (DM) or tweet you.

Transparency is key, so if a customer complains on Twitter, or within the Instagram comments section, you need to respond quickly and efficiently.

Facebook has also integrated a very handy feature, where you can now create pre-set questions and responses for customers, saving you valuable time.

User-Generated Content (UGC)

UGC is a great form of imagery/video that will also be able to help save you a great deal of time and money. This essentially involves re-sharing content already created by other users.

This will help you to add variation to your social platforms, in particular, Instagram, and can also to help to improve engagement. For example, when re-sharing someones content on Instagram, if you tag the original content creator in the image, their followers will also see this, and this will help to spread the word organically.

Highlight Food and Beverage

If you own a countryside b&b with a small bar or a city-centre boutique hotel with all the frills, make sure to highlight your food and drink as this is where you will really start to make money.

However, these shots need to look professional. So whether you have budget for a photographer, want to use UGC or do it yourself, you need to make sure they’re all looking up-to-scratch.

What’s Going On Nearby

Don’t forget – it’s not all about you. By promoting up-coming, local events, you’ll be able to boost bookings and engagement with your own brand.

By utilising geo-location tags and using location-based hashtags, you’ll be able to bounce of local event hype and vice versa.

If you want help with your current social media, please get in contact:

[email protected]